In this episode, Matt and Liam are joined by delivery lead and LinkedIn anti-influencer Sarah Kenyon for a raw, honest yarn about personal branding in tech.
From starting out in your career to the myths of developer stardom, we dive deep into:
🍸 Why your personal brand already exists — whether you like it or not
🔍 How to “curate your algorithm” and avoid the LinkedIn echo chamber
🍺 Why the loudest 5% shape the culture — and why that’s dangerous
🛠️ Four pathways for devs: Not everyone needs to speak at conferences
🧱 The myth of “just let the work speak for itself”
🔥 Why your digital presence is more about opportunities than ego
Whether you’re a backend dev who just wants to do good work or someone chasing the spotlight, this one’s for you.
Plus: Sarah drops some truth bombs on branding, networking, whiskey — and curating a feed that doesn’t make you feel like shit.
🍻 Tonight’s Drinks:
- Sarah – Tomatin Caribbean Rum Cask, 14 year
- Liam – Young Henry’s
- Matt – Balvenie Doublewood, 12 year
Links & Mentions
- BeerOps — Australia’s biggest tech networking night
- Start With Why – Simon Sinek
- Figma Sites
- Sarah’s website
- Sarah’s LinkedIn profile
Any Likes 👍, Shares 📣, Subscriptions 🔔, and Love ❤️ go a long way to helping us keep this thing going.
Cheers! 🍻